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How to run effective training meetings

I'd like to share on this page some successful ideas and strategies that have been very helpful to me in training business skills to countless men and women over the years. The best training programs and material will fall flat unless the training environment and presentation are done properly. ~ Ted Tate

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How to keep your sales training programs on target!

© Ted Tate

Let's take a look at why some training sessions are producing really dynamite results while others leave participants wondering what the point of the meeting was.

1. W. I. I. F. M. (What's in it for me!) In some meetings participants are there because it's expected of them, attending because they feel obligated or the boss told them they had to attend. As an old saying goes, "You can lead a horse to water but you can't make him drink." Some companies and organizations fail to "sell" participants on the benefits of training sessions, they assume they already know. Big mistake. Be sure people understand the point of each training event and specifically how the new knowledge benefits them.

2. Long winded people discussing the interior of a ping-pong ball! I know it's a temptation to use knowledgeable industry people and in some cases, necessary. Unfortunately many people who normally don't speak in public are generally boring. The longer their presentation, the duller it gets and people in the audience "turn-off" mentally. Another great training opportunity slips away.

The solution of course is to use people with experience in training or at the least, speaking before others. Not only are they more interesting to hear, they understand how to pace the meeting and most importantly, when to stop making a point.

3. Irrelevant information. People going to meetings expect to enjoy themselves, be entertained and learn new ideas in a positive atmosphere. Information presented at training sessions must be carefully distilled to the essential points. If a story is told, an example given or even a joke is used it must be relevant to the issue at hand. Additionally the material must be presented in an orderly fashion so participants can follow along. Finally, it needs to be current material, not a rehash of tired old ideas.

Before you permit someone to do training, make sure they have a focused outline or curriculum in writing to follow and have done this before. Working from notes on scraps of paper or worse, from memory, produces poor programs with attendees mentally turned off long before the program finishes. This isn't the place to practice.

4. Keep it upbeat. Training sessions require a positive ambiance, the feeling that learning is not only pleasant, but the knowledge contributes to the participants success. The person who facilitates should be upbeat and able to communicate the benefits of the training to the participants in a positive way. When people feel they are learning something that will help them and in a positively charged environment, the learning comes easy!

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© 2006 by Ted Tate 
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